Building An Audience On YouTube: Steps To More Loyal Followers
If you want to grow your channel, knowing how to build a loyal audience on YouTube is just as important as creating quality content. Your audience is one of your company’s most powerful assets. Without viewers, you will not be successful on YouTube. Because what’s the point of making movies if there’s no one to watch them?
In this article, you will find important steps and useful tips for target group development. Learn how to build an engaged, interested, and ever-growing YouTube audience to gain maximum views on YouTube.
In this article, you’ll learn everything you need to know to get more subscribers and grow your YouTube channel.
YouTube Viewers: Statistics and Facts
YouTube is by far the largest video-sharing platform. It offers many opportunities for content marketers and entrepreneurs. YouTube has more than a billion users and is suitable for all types of audiences. This means that every type of business can benefit from this!
Here are some hard facts about YouTube and its users:
How to build an audience on YouTube in 12 steps
1. Build your videos around a keyword/topic
Creating a video about a topic or keyword is the best way to generate traffic and grow your audience on YouTube. Marketers are unfamiliar with SEO risk overlooking this step in video ranking. However, if you want your videos to attract the largest number of viewers, it is extremely important to include this. Use a keyword tool like KeywordTool.io specifically for YouTube to find the most searched keywords in the niche you want to target.
It is important to choose a keyword before creating video content as it will help you get the best information on a particular topic. It’s also helpful to remember to include the keyword naturally in your content so that YouTube will pick it up when you add subtitles. Once you’ve chosen your keyword, review the videos currently ranking for that topic to make sure you’re on the right track in terms of intent, and always optimize your title and descriptions. How to increase search traffic through YouTube SEO.
2. Build a trusted YouTube audience: Create useful content
When you create a video on YouTube, make sure it is useful to your audience so you can build a real relationship. You want them to know that you provide good content and that you respect their time. Instead of insulting their intelligence with clickbait, focus on creating solid, valuable content that’s worth watching and sharing with your viewers. If you demonstrate the quality of your YouTube channel, people are much more likely to come back to see what’s new.
Finding the right video topics is the key
to create useful content. “Think about your audience’s problems,” says YouTube content creator and trainer Nick Nimmin, “and create educational content that can attract those people and introduce them to your content.”
The most popular video formats on YouTube include:
- Product reviews
- Questions and answers
By building trust, you can create a YouTube audience that relies on you to solve their problems (not just on the next sales call) and loves you for it.
Use great branding techniques for your channel
Making your channel visually appealing may seem like a low-priority task. But remember that humans are visual creatures. If you want to know how to build an audience on YouTube and get more subscribers, you need to look good.
Branding your channel makes it more professional, consistent, and recognizable to your visitors. Think about your brand: the logo, colors, font, slogan, and overall style you use on your website and marketing materials. Your branding should be consistent across all aspects of your business and your channel.
Channel description (mention what inspires you and why visitors should subscribe to your channel).
Video descriptions (don’t forget to include a link to your website).
Branded watermark (a custom subscription button that you can add to all your videos as shown below).
The goal of good branding techniques is to ensure that YouTube users can tell at a glance that your content is yours. Promoting your brand on YouTube allows you to define your identity and give your channel a solid foundation for future development.
Reuse existing, best-performing content
Of course, the best way to grow your YouTube channel is to create and distribute quality content. But this content doesn’t always have to be created from scratch. Some of your best videos can be created from the engaging, valuable, relevant, and useful content you already have.
Many people are turning to YouTube for answers and practical guidance, especially during the COVID-19 pandemic, where people have watched 4 billion hours of educational videos in just one year. That’s why content that solves your audience’s problems is a great way to drive traffic. Run a content audit to identify the top-performing blogs, guides, and other content you currently have, and think about how you can use them to create relevant, engaging videos.
Keep in mind that the most successful YouTube videos are usually one to five minutes long. So you don’t feel like you have to make a movie or write a novel. Keep it short and sweet.
Make sure your videos show up in search results
Search engine optimization (SEO) is the key to building an audience on YouTube. Since YouTube is owned by Google and both platforms are the largest search engines, a lot depends on how people find your videos and how you can increase your reach.
Be specific: “The more specific you are, the easier it will be to find you,” says YouTuber Andrew Kan. Ignore general search terms. Instead, choose specific topics within your niche and make sure your titles and descriptions reflect this.
Lead with solutions: Instead of advertising your sales pitch, actively answer viewers’ questions. Give them more value than they expect and they’ll be more likely to like, subscribe, and share your content, making it easier to find.
The value of the offer in the title, description, and label: Make sure the video title, description, and related content clearly show the viewer why they should click, watch, and come back for more.
Creating videos on YouTube is essential for your video marketing and content marketing activities. Building a growing YouTube audience goes far beyond just posting videos. We hope these tips will help you continue to build your brand and grow your online video presence.
Building an audience on YouTube and cultivating loyal subscribers is a multi-faceted journey that requires dedication, strategy, and consistent effort. The steps outlined in this endeavor not only empower creators but also foster a strong sense of community. By providing valuable content, engaging with viewers, and optimizing your channel, you can create a lasting impact. Remember that success on YouTube often takes time, patience, and adaptability. It’s essential to remain authentic, as authenticity is the cornerstone of building trust and loyalty among your audience. As you continue to refine your content and connect with your subscribers, your YouTube channel can thrive and grow into a thriving online community.